10 Best Online Marketing MBA Programs 2024

Research the best online marketing MBA programs. Learn about the characteristics, advantages, and factors to think about while choosing a program that meets your career aspirations.

Best Online Marketing MBA Programs

It takes a combination of strategic thinking and creative thinking to succeed in the cutthroat world of internet marketing. Here are a few things to think about if you’re looking for an online MBA programme that specialises in marketing:

Indiana University Bloomington (Kelley): A number of areas of study are available within this degree, such as marketing, digital tech management, business analytics, and finance. Your degree can be tailored to reflect your interests, aspirations, and professional trajectory. There is a GMAT prerequisite, and the programme takes 54 credits to complete.

Penn State World Campus: Marketing strategy, consumer behaviour, brand management, and marketing management are some of the subjects covered in this programme. To round out your education, you have the option to select from a variety of electives and credentials. With the option to forego the GMAT, students can complete the programme’s 48 credits and graduate.

University of Florida (Hough): The course material in this programme is extensive, covering all the fundamentals of marketing and business. Entrepreneurship, finance, international relations, and marketing are the four areas of concentration available to you. There is an optional GMAT policy and a minimum of 48 credits needed to graduate from the programme.

University of North Carolina at Chapel Hill (Kenan-Flagler): The marketing concentration in this programme is designed to help students hone their analytical, creative, and strategic thinking abilities. Entrepreneurship, data analytics and decision-making, finance, strategy and consultancy, and other concentrations are also available to you. In addition to a GMAT or GRE score, the programme demands 62 credits for graduation.

University of Southern California (Marshall): Subjects covered in this programme’s marketing concentration include marketing strategy, digital marketing, consumer behaviour, and marketing research. Entrepreneurship, finance, and management and organisation are a few of the other possible concentrations. A GMAT or GRE is required, and the programme demands 51 credits to graduate.

Arizona State University (W.P. Carey): Subjects covered in this programme’s marketing concentration include CRM, digital marketing, marketing strategy, and marketing analytics. Business analytics, finance, international business, and supply chain management are some of the other possible concentrations. To graduate, you’ll need 60 credits and either the GMAT or the GRE.

University of Texas at Dallas (Jindal): Courses on marketing analytics, consumer behaviour, marketing research, and marketing management are all part of this programme’s marketing concentration. Accounting, finance, IT management, and supply chain management are some of the other possible concentrations. A GMAT or GRE is required, and the programme takes 53 credits to complete.

Quantic School of Business and Technology: Courses in this programme’s marketing concentration include digital marketing, marketing analytics, marketing strategy, and marketing basics. Entrepreneurship, finance, leadership, and operations management are among the other possible concentrations. In addition to a GMAT or GRE, the programme demands 50 credits for graduation.

University of Massachusetts Amherst (Isenberg): Subjects covered in this programme’s marketing concentration include digital marketing, strategy, analytics, research, and marketing. Business analytics, entrepreneurship, healthcare administration, and finance are some of the other possible concentrations. In addition to a GMAT or GRE, the programme demands 45 credits for graduation.

Florida International University (Chapman): Topics covered in this programme’s marketing focus include digital marketing, consumer behaviour, marketing research, and marketing management. Business analytics, entrepreneurship, finance, and international business are some of the other possible concentrations. A GMAT or GRE is required, and the programme takes 42 credits to complete.

You may find many more excellent online MBA programmes in marketing, but these are just a few of the greatest options. Prior to making a final decision, it can be wise to gather more information about the admissions requirements, tuition costs, curriculum, faculty, and alumni network of each programme.

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What is an MBA in marketing

An MBA with a marketing concentration combines general business administration coursework with more advanced marketing theory and practice. Students pursuing an MBA in marketing learn to apply marketing concepts and tactics in a variety of commercial settings, including digital marketing, consumer behaviour, product creation, branding, and market research. Graduates of an MBA in marketing are well-equipped for a wide variety of positions, including but not limited to sales management, marketing research analysis, and marketing management.

What are the admission requirements for online marketing MBA programs?

Depending on the school and the marketing MBA programme, the admission requirements could be different. Nevertheless, here are a few typical necessities:

• A four-year degree from a recognised university
• Certified copies of student work
• Filling out an application form
• An essay or personal statement
• An application form
• Personalised recommendations
• Test results from the GRE or GMAT (however, certain schools may offer exceptions depending on factors like prior work experience or GPA).
• Foreign applicants whose native language is not English may be required to submit TOEFL or IELTS scores.

How long does it take to complete an online marketing MBA programs?

An online Master of Business Administration (MBA) in marketing programme’s length could change from one institution and one student to the next.

Credit requirements: You can expect to need anywhere from 36 to 62 credits to earn your MBA in marketing online. The duration of the programme could be affected by the number of credits needed.

Course load: Students enroled in online MBA in marketing programmes may have the choice to enrol in accelerated, part-time, or full-time classes each term. Students can finish the programme faster if they take additional courses every term.

Term length: Semesters, quarters, or modules are some of the term lengths used by online MBA marketing programmes. Students can finish the programme faster and complete more terms each year if the term length is shorter.

Benifits of marketing MBA programs

A Master of Business Administration (MBA) with a concentration in marketing is a terminal degree that combines general business administration with marketing-specific coursework. Being a marketing MBA has many advantages, including:

Career advancement: If you want to go up the marketing ladder and become a chief marketing officer, director, or manager, getting a master’s degree in marketing is a great first step. Consulting, entrepreneurship, and general management are just a few other areas where your marketing expertise can be put to use.

Salary potential: Earning potential is higher for marketing professionals with an MBA compared to those with a bachelor’s degree alone; therefore, getting an MBA in marketing might be a good investment. The average income for a bachelor’s degree holder in marketing is $62,000 per year, while that for an MBA holder in marketing is $93,000 per year, according to PayScale.

Skill development: If you want to be successful as a marketer, getting an MBA with a marketing concentration can help you hone the hard and soft skills necessary. Researching the market, creating and executing marketing plans, analysing data, and measuring results are all within your reach. Your capacity for leadership, creativity, problem-solving, and communication can all be enhanced.

Networking opportunities: Earning a master’s degree in business administration with a marketing concentration can put you in touch with marketing-related professionals, educators, and recruiters. Internships, clubs, events, and extracurricular activities are other great ways to meet new people and gain experience. If you want to advance your profession, learn new things, and make new friends, networking is a must.

Financial aid for online marketing MBA programs

How much money you can get out of an online MBA in marketing programmeme is totally up to the individual institution and ram. The following, however, are examples of typical funding mechanisms:

Federal aid: If a student meets the requirements and submits an FAFSA, they may be eligible for financial aid in the form of grants, loans, or work-study programmes. Additional benefits, such as the Yellow Ribbon Programme and the GI Bill, may be available to military members and veterans.

School aid: Financial need, academic achievement, or other factors may determine which institutions provide online MBA students with assistantships, fellowships, or scholarships. To be eligible for financial help, you might have to fill out an additional form or fulfil specific dates.

External aid: Scholarships, grants, and awards are available to online MBA students from a variety of external organisations. These opportunities tend to target students from underrepresented groups or those with particular interests or backgrounds. The financial assistance office at your school or internet resources can help you find other sources of funding.

What is the tuition fee for online marketing MBA programs?

There are a number of variables that might affect the total cost of an online MBA in marketing programme, including the specific school and degree offered. The average cost of an online master’s degree programme in marketing can be anywhere from $35,000 to $85,000, according to several internet resources. On the other hand, this average may be higher or lower for some programmes. The tuition for each programme you’re considering can be different, so it’s a good idea to compare prices.

What is the difference between an online MBA and a traditional MBA?

Both a conventional MBA and an online MBA offer students the opportunity to learn and grow in the field of business at the graduate level. Though there are a few key distinctions between the two, including:

Mode of delivery: While conventional MBA programmes place a premium on classroom instruction and practical experience, online MBA programmes make extensive use of digital resources to disseminate course materials.

Flexibility: More time, space, and control over one’s own schedule are available with online MBA programmes. No matter where you are in the world, you can access the programme and study whenever it is most convenient for you. Constraints on your schedule and mobility may result from the typical on-campus class schedule of traditional MBA programmes.

Cost: Due to savings in tuition, travel, and opportunity costs, online MBA programmes are often more economical than their on-campus counterparts. Earning a Master of Business Administration degree online doesn’t have to mean giving up your day job. Your income and ability to advance in your career may be negatively impacted if you are required to leave your job or take an extended period of absence to complete a traditional MBA programme.

Specialization: Since they may adapt to various markets and niches, online MBA programmes provide more opportunities for specialisation. Business analytics, digital tech management, marketing, finance, entrepreneurship, international business, and many more concentrations are available to you. Fewer or more broad concentrations like “general management,” “strategy,” and “leadership” may be available in more conventional MBA programmes.

Networking: There are more chances to network in traditional MBA programmes because of the increased number of in-person encounters with classmates, teachers, advisors, and recruiters. Internships, clubs, events, and extracurricular activities are other great ways to meet new people and gain experience. Due to the increased emphasis on online communication and teamwork in online MBA programmes, there may be fewer chances to network. Nevertheless, you can meet other students and professionals through optional in-person meetups, residencies, and career services offered by select online MBA programmes like Quantic’s.

What Jobs Can I Get With Marketing MBA Degree?

Numerous doors, both within and outside of marketing, might be unlocked with an MBA in marketing. Graduates with an MBA in marketing often find work in:

Marketing manager: Those in charge of marketing a product, service, or brand are responsible for its strategy, execution, and assessment. Their responsibilities include establishing marketing goals, creating marketing strategies, overseeing marketing budgets, and collaborating with other divisions and other parties. In order to maximise marketing results, marketing managers also study customer habits, industry trends, and the moves made by rival companies.

Advertising manager: Advertising managers are in charge of the whole advertising process, from brainstorming to distributing and evaluating ads for various products and services. They are in charge of advertising objectives, strategies, budgets, and negotiations with agencies and media companies. Managers in charge of advertising also keep tabs on how well ads are doing in terms of boosting sales, name recognition, and consumer happiness.

Market research analyst: Market research analysts carry out research and analysis on market conditions, consumer preferences, and rivals’ plans for goods, services, or brands. Data gathering techniques such as surveys, interviews, focus groups, and experiments are all under their purview. In order to help with marketing choices and activities, market research analysts also offer interpretations and suggestions based on the results.

Sales manager: A sales manager is someone who, for a product, service, or brand, keeps an eye on the sales team’s or territory’s performance and activities. They are in charge of sales goals, strategies, budgets, and the motivation and training of salespeople. In addition to keeping an eye on sales metrics and client feedback, sales managers analyse the former to find problems, fix them, and boost sales effectiveness and efficiency.

Product manager: A product manager’s responsibilities include directing the creation, distribution, and ongoing upkeep of a product, service, or brand. In addition to collaborating with stakeholders and cross-functional teams, they are in charge of outlining the product’s strategy, plan, and vision. In order to verify and enhance the product’s features and value proposition, product managers also perform market research, user testing, and feedback analysis.

What is the salary range for marketing MBA graduates?

Marketing MBA graduates may find a wide range of compensation opportunities based on factors such as their degree, employer, industry, and years of experience. The average pay for a marketing MBA graduate in the US is $82,674, with a range of $41,538 to $146,303, according to various online sources. Product marketing manager, senior product manager, and VP of marketing are the three highest-paying positions for MBAs with a marketing concentration. Among California locations, San Jose, Santa Clara, and San Francisco offer the best salaries for marketing MBA grads. Graduates with an MBA in marketing can expect the best salaries in the nation’s capital, California, and New Jersey.

Conclusion

An important decision that might affect your professional future is picking the right online MBA programme in marketing. Transformative learning is possible in these programmes thanks to their adaptability, innovative curricula, and international viewpoints. The top MBA programmes in online marketing in 2024 will provide you with the knowledge and skills you need to confidently navigate the ever-changing digital marketing landscape.

FAQs about online marketing MBA programs